Make Mine Chocolate!
From MakeMineChocolate.org: 
Rabbits are a familiar symbol of the Easter holiday. In the days leading up to it, they appear on television commercials and packages of candy, and stores are filled with stuffed rabbits. It is no surprise that children beg their parents for a bunny of their own. Ill-prepared to care for these unique creatures, their “owners” often quickly tire of them. In the months following Easter, local humane societies and rabbit rescues are flooded with rabbits, former Easter gifts whose “owners” no longer want them. The unlucky ones are dumped outside where predators, cars, illness, and injury virtually guarantee an early death. 
Where It All Began
In 2002, in an attempt to address the problem, the Columbus House Rabbit Society began a campaign to educate the public on the realities of living with a rabbit, and to discourage giving live rabbits as Easter gifts. Using ceramic pins in the form of chocolate bunnies as the symbol, the campaign’s goal is to spread the message that rabbits should not be casually acquired and to educate the public about the special needs of these often-fragile creatures. The pins serve as conversation starters. Comments about the pin provide the wearer the opportunity to share our message with the general public. These informal conversations are supported by a card that is distributed with each pin, and by business cards that can be handed out to interested parties.
Both the pin card and the business card list important facts that should be considered before bringing a rabbit into the home. Our goal is to educate the public of the challenges of properly caring for rabbits and to encourage them to purchase chocolate Easter bunnies (or stuffed toy animals) rather than live rabbits. The “Make Mine Chocolate!™” campaign discourages the purchase of rabbits as Easter gifts faces the unique challenge of educating potential rabbit purchasers before the purchase is made. In order for this campaign to succeed, we must take our message to the American public. We offer attractive, high-quality products that can be worn or displayed as a means to spread our message and to encourage dialogue with curious friends and acquaintances. Our prices have been competitively set in order to encourage purchase by as many people as possible.
Ways You Can Help
Print and send these Make Mine Chocolate postcards! Print and post these Make Mine Chocolate flyers! Hand out these Make Mine Chocolate business cards or post them to community bulletin boards! Check out MakeMineChocolate.org’s extensive marketing packet and share with every animal lover (and especially every person you know considering getting a rabbit for an Easter present)!
For More Information
Visit MakeMineChocolate.org!